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Privacy Policy

Last Updated: September 25, 2026

This Privacy Policy, together with all schedules, appendices, attachments, any terms of service, and annexes (the “Agreement”) (all of such documents are accessible via https://admire.ai) and between Admire Canada Inc. and all its affiliates (together “us”, “we”, and/or “our”) and you, the individual or company (“you”, “your”, and/or “User”) governs your use of our website at https://admire.ai and the Admire platform, including the Admire web application, desktop application, application programming interface (API), and Model Context Protocol (MCP) server, and all pages, templates, products, tools, information, protocols, software, and content located therein (the “Service”), and explains how we collect, safeguard, and disclose information that results from your use of the Service. PLEASE READ THIS POLICY CAREFULLY.

1. Definitions

Unless otherwise defined herein,

“Personal Data” means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

“Customer” means the organization, usually an employer, that subscribes to the Admire platform and invites its personnel to use it.

“Platform Data” means the Personal Data and other content that a Customer and its users store in or generate through the Admire platform, as described in Section 3.

“Usage Data” is data collected automatically either generated by the use of Service or from Service infrastructure itself (for example, the duration of a page visit).

“Cookies” are small files stored on your device (computer or mobile device).

“Data Controller” means a natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal data are, or are to be, processed. Section 2 explains when we are the Data Controller and when the Customer is.

“Data Processors” or “Service Providers” means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers in order to process your data more effectively.

“Data Subject” is any living individual who is the subject of Personal Data.

“AI Assistant” means a third-party artificial intelligence application, such as Claude, ChatGPT, Cursor, or Microsoft Copilot, that a user connects to the Admire platform through our MCP server or API.

“Device Information” is information about the computer or mobile device that a user uses to access the Service, such as the hardware model, operating system and version, identification numbers assigned to the device, mobile network information, and website usage behavior.

“Location Information” is information about the location of a user when the user accesses or uses the Service. For example, via browser information and other similar device or browser attributes (like IP address), a locator page that may exist, or from a mobile application.

“Navigational Information” when a user accesses the Service, the user’s computer, phone, and/or device may provide navigational information, such as browser type and version, service-provider identification, IP address, the site or online service from which you came, and the site or online service to which you navigate.

2. Who Controls Your Data

We act in two roles.

(a) We are the Data Controller for data about visitors to our website, prospective customers, and the account, billing, and contact details of the people who buy and administer a subscription.

(b) The Customer is the Data Controller for Platform Data. We process Platform Data on the Customer’s behalf and only on its instructions, as set out in our agreement with the Customer and our Data Processing Addendum, which is available to Customers on request. If you use Admire because your employer subscribes to it, your employer decides what Platform Data is collected about you and how it is used. Please direct questions and requests about that data to your employer. If we receive such a request directly, we refer it to your employer and assist them in responding.

3. Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:

(a) Name, address, phone number, email address, personal preferences, purchase and ordering information, demographic information, responses to survey questions, your Location Information, your Navigational Information, your Device Information, your Usage Data, and any other information you choose to provide.

We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by emailing at privacy@admire.ai.

Platform Data

When a Customer uses the Admire platform, we store and process the following on the Customer’s behalf:

(a) Identifiers: name, work email address, username, and optional pronouns.

(b) Professional and employment information: roles, teams, reporting relationships, skill expectations, skill observations and scores, meeting records and agendas, coaching notes, role notes, tasks, commitments, comments, and responses to question sets.

(c) Content users create or upload: files, playbook pages, AI coach configurations, records a Customer ingests for reporting, and, where the Customer enables it, meeting transcript text and a meeting signature image.

(d) Technical data generated by use of the platform: access logs and records of which user made each change.

Data We Do Not Collect

The Admire platform has no field for, and we do not request, government or national identification numbers, social security numbers, tax identifiers, dates of birth, payment card or bank account data, salary or other financial data, biometric data, or health or medical data. The platform includes free-text fields and a record ingestion feature, so a user can type or import any content. A Customer that intends to store sensitive categories of data in the platform must agree this with us in writing first.

Usage Data

We may also collect information that your browser sends whenever you visit our Service or when you access Service by or through a mobile device (“Usage Data”).

This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When you access Service with a mobile device, this Usage Data may include information such as the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.

Tracking Cookies Data

We may use cookies and similar tracking technologies to track the activity on our Service and we hold certain information.

Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as beacons, tags and scripts to collect and track information and to improve and analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we may use:

(a) Session Cookies: We use Session Cookies to operate our Service.

(b) Preference Cookies: We use Preference Cookies to remember your preferences and various settings.

(c) Security Cookies: We use Security Cookies for security purposes.

When you first visit our website, we show a cookie consent banner. We group cookies into two categories:

(a) Strictly Necessary: required for the site to function, including remembering your cookie choice. These are always active.

(b) Analytics: Google Analytics 4, which helps us understand how visitors use the site.

How we ask for your choice depends on your location:

(i) In the European Economic Area, the United Kingdom, Switzerland, and Quebec (Canada), we do not set analytics cookies or load Google Analytics until you opt in by accepting them.

(ii) In the United States (including California), Canadian provinces outside Quebec, and other regions, analytics may be enabled by default, and you can opt out at any time using the banner or the “Cookie settings” link in the footer. For California residents, this includes your right to opt out of the sale or sharing of your personal information.

Your choice is stored in a first-party cookie named “cc_cookie” on your device for about six months. We do not store your consent choice on our servers. You can change or withdraw your choice at any time using the “Cookie settings” link in the website footer.

To choose which consent experience to show you, our content delivery network sets a strictly necessary first-party cookie named “cc_geo” containing your approximate country or region derived from your IP address. It contains no identifier, is not used for tracking, and expires after 30 minutes.

We honor the Global Privacy Control (GPC) browser signal everywhere. If your browser sends a GPC signal, we treat it as a request to opt out and do not enable the Analytics category.

4. Use of Data

We use the collected data for various purposes:

(a) to provide and maintain our Service;

(b) to notify you about changes to our Service;

(c) to allow you to participate in interactive features of our Service when you choose to do so;

(d) to provide customer support;

(e) to gather analysis or valuable information so that we can improve our Service, using Usage Data;

(f) to monitor the usage of our Service;

(g) to detect, prevent and address technical issues;

(h) to fulfill any other purpose for which you provide it;

(i) to carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection;

(j) to provide you with notices about your account and/or subscription, including expiration and renewal notices, email-instructions, etc.;

(k) to provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information;

(l) in any other way we may describe when you provide the information;

(m) to aggregate pseudonymized or anonymized Usage Data for statistical purposes and,

(n) for any other purpose with your consent.

We use Platform Data only to provide, secure, and support the Service for the Customer that owns it. We do not sell Platform Data, use it to build products or datasets for anyone else, or create aggregate or de-identified data products from it.

5. AI Features in Admire

Admire’s own AI features, such as coaching assistance and drafting, use Anthropic Claude models through Amazon Bedrock inside our Amazon Web Services environment. When you use an AI feature, the relevant Platform Data is sent to the model as part of that request.

(a) No training. We do not use Platform Data to train, fine-tune, or otherwise improve any AI model. Our systems hold permission only to send a request to a model and receive the response. Under Amazon’s service terms, Amazon Bedrock does not retain prompts or use them to train models.

(b) Where inference runs. AI requests from both our Canadian and United States deployments are processed by Amazon Bedrock in the United States, which gives access to higher-quality models. Inference within Canada is available on request for Canadian Customers.

(c) Human judgment. AI output in Admire supports managers and coaches. It is not a substitute for their judgment, and Customers should not rely on it as the sole basis for employment decisions.

6. AI Assistants and Connectors

Admire lets you connect an AI Assistant to your Admire account through our MCP server or API. Connecting an AI Assistant is available on every Admire plan.

(a) You authorize the connection. You connect an AI Assistant by signing in to Admire through a secure authorization flow (OAuth). The AI Assistant receives a token, not your password.

(b) The AI Assistant acts as you. A connected AI Assistant can read and change Platform Data with the same permissions your Admire account has, including creating, updating, and deleting records you are permitted to change.

(c) Data goes to the AI Assistant’s provider. Data the AI Assistant retrieves from Admire is sent to that AI Assistant and processed by its provider, such as Anthropic, OpenAI, Anysphere (Cursor), or Microsoft, under your or your organization’s agreement with that provider. The provider is not our Service Provider or subprocessor, and its terms and privacy policy govern how it stores, retains, and uses that data, including whether it uses the data to train models. We recommend using business or enterprise plans of AI Assistants that do not train on your data.

(d) What we record. For each request an AI Assistant makes, we record which tool was called, when, by which user and organization, which application made the request, and whether it succeeded. We do not record the content of your conversation with the AI Assistant, which never reaches us.

(e) Ending a connection. A connected AI Assistant keeps access for up to 30 days after you connect it, then asks you to sign in again. To end a connection sooner, remove Admire from the AI Assistant and contact support@admire.ai. Ending a connection on our side also signs you out of Admire on your other devices.

When you provide us with personal information to complete a transaction, we imply that you consent to our collecting it and using it for that specific reason only. If we ask for your personal information for a secondary reason, such as for advertisements, we will either ask you directly or your express consent, or provide you with an opportunity to say no.

If after you opt-in and you change your mind, then you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time by emailing us at privacy@admire.ai.

Marketing and advertising

We may send you marketing emails about our own products and services, and you can opt out at any time using the unsubscribe link in any such email or by emailing privacy@admire.ai. We do not use third-party interest-based advertising, cross-site tracking, or advertising networks, and we do not show you banner advertising on other websites.

8. Retention of Data

We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

For Platform Data:

(a) Platform Data is kept for as long as the Customer’s organization exists in Admire. Ending a subscription does not by itself delete it, so the Customer keeps access to its records.

(b) When a Customer instructs us to delete its organization’s data, we delete or return it within 30 days, unless the law requires us to keep it.

(c) Users with permission can delete individual records in the application at any time.

(d) Encrypted backups keep deleted data for up to 35 days, and earlier versions of stored files for up to 365 days, after which they expire automatically. These copies are not accessible through the Service.

(e) Production system logs, including the AI Assistant request records described in Section 6, are kept for one year.

We will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

9. Where Data Is Stored and Transferred

Platform Data is stored in the region of the Customer’s deployment, Canada (AWS ca-central-1) or the United States (AWS us-west-2), and is not copied to the other region.

Some processing happens outside the Customer’s region:

(a) AI features are processed in the United States, as described in Section 5.

(b) Our content delivery network serves the Service globally. It does not store Platform Data.

(c) Data retrieved by a connected AI Assistant is processed wherever that AI Assistant’s provider processes it, as described in Section 6.

(d) Website, account, and billing data may be processed in Canada and the United States by us and our Service Providers.

If you are located outside the USA and Canada and choose to provide information to us, please note that we transfer the data, including Personal Data, to the USA and Canada and process it there. Where a transfer mechanism is required, we rely on the applicable Standard Contractual Clauses.

We will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

10. Disclosure of Data

We may disclose personal information that we collect, or you provide:

(a) Disclosure for Law Enforcement. Under certain circumstances, we may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities.

(b) Business Transaction. If we or our subsidiaries are involved in a merger, acquisition or asset sale, your Personal Data may be transferred.

(c) Other cases. We may disclose your information also:

(i) to our subsidiaries and affiliates;

(ii) to the Service Providers listed in Section 16 and other contractors we use to support our business, under data protection terms;

(iii) at the direction of you or your organization, including to AI Assistants you connect, as described in Section 6;

(iv) to fulfill the purpose for which you provide it;

(v) for the purpose of including your company’s logo on our website;

(vi) for any other purpose disclosed by us when you provide the information;

(vii) to establish, exercise or defend our legal rights;

(viii) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss;

(ix) in connection with an investigation of suspected or actual illegal activity; or

(x) with your consent in any other cases;

11. Security of Data

The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

We take security seriously and use appropriate technical measures corresponding to the types of Personal Data we store, and the risks associated with processing such data. In the event of a data breach we will contact those affected as well as any applicable regulators as required by law. Our Trust Center describes our security practices.

12. Your Privacy Rights in Canada

If you are in Canada, the Personal Information Protection and Electronic Documents Act (PIPEDA) and, in British Columbia, Alberta, and Quebec, provincial privacy laws give you the right to access the Personal Data we hold about you, to ask us to correct it, and to withdraw consent, subject to legal and contractual limits. You may also complain to the Office of the Privacy Commissioner of Canada or your provincial privacy commissioner.

To make a request about data we control, email privacy@admire.ai. For Platform Data, contact your employer, as described in Section 2. We respond within the time the law requires.

13. Your Data Protection Rights Under General Data Protection Regulation (GDPR)

If you are a resident of the European Union (EU) and European Economic Area (EEA), you have certain data protection rights, covered by GDPR. – See more at https://eur-lex.europa.eu/eli/reg/2016/679/oj

We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please email us at privacy@admire.ai. For Platform Data, contact your employer, as described in Section 2.

In certain circumstances, you have the following data protection rights:

(a) the right to access, update or to delete the information we have on you;

(b) the right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete;

(c) the right to object. You have the right to object to our processing of your Personal Data;

(d) the right of restriction. You have the right to request that we restrict the processing of your personal information;

(e) the right to data portability. You have the right to be provided with a copy of your Personal Data in a structured, machine-readable and commonly used format;

(f) the right to withdraw consent. You also have the right to withdraw your consent at any time where we rely on your consent to process your personal information;

Please note that we may ask you to verify your identity before responding to such requests. Please note, we may not be able to provide Service without some necessary data.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

14. Your Data Protection Rights under the California Privacy Protection Act (CalOPPA)

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require a person or company in the United States (and conceivable the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. – See more at: https://consumercal.org/about-cfc/cfc-education-foundation/california-online-privacy-protection-act-caloppa-3/

According to CalOPPA we agree to the following:

(a) users can visit our site anonymously;

(b) our Privacy Policy link includes the word “Privacy”, and can easily be found on the page specified above on the home page of our website;

(c) users will be notified of any privacy policy changes on our Privacy Policy Page;

(d) users are able to change their personal information by emailing us at privacy@admire.ai.

Our Policy on “Do Not Track” Signals:

We honor Do Not Track signals and do not track, plant cookies, or use advertising when a Do Not Track browser mechanism is in place. Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.

You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

We also honor the Global Privacy Control (GPC) signal. When your browser sends a GPC signal, we treat it as a valid opt-out request and do not enable analytics cookies or sharing.

15. Your Data Protection Rights under the California Consumer Privacy Act (CCPA)

If you are a California resident, you are entitled to learn what data we collect about you, ask to delete your data and not to sell (share) it. To exercise your data protection rights, you can make certain requests and ask us:

(a) What personal information we have about you. If you make this request, we will return to you:

(i) The categories of personal information we have collected about you.

(ii) The categories of sources from which we collect your personal information.

(iii) The business or commercial purpose for collecting or selling your personal information.

(iv) The categories of third parties with whom we share personal information.

(v) The specific pieces of personal information we have collected about you.

(vi) A list of categories of personal information that we have sold, along with the category of any other company we sold it to. If we have not sold your personal information, we will inform you of that fact.

(vii) A list of categories of personal information that we have disclosed for a business purpose, along with the category of any other company we shared it with.

Please note, you are entitled to ask us to provide you with this information up to two times in a rolling twelve-month period. When you make this request, the information provided may be limited to the personal information we collected about you in the previous 12 months.

(b) To delete your personal information. If you make this request, we will delete the personal information we hold about you as of the date of your request from our records and direct any service providers to do the same. In some cases, deletion may be accomplished through de-identification of the information. If you choose to delete your personal information, you may not be able to use certain functions that require your personal information to operate.

(c) To stop selling your personal information. We don’t sell or rent your personal information to any third parties for any purpose. You can request disclosure or deletion at any time. For Platform Data, your employer handles the request, as described in Section 2.

Please note, if you ask us to delete or stop selling your data, it may impact your experience with us, and you may not be able to participate in certain programs or membership services which require the usage of your personal information to function. But in no circumstances, we will discriminate against you for exercising your rights.

To exercise your California data protection rights described above, please send your request(s) by one of the following means:

By email: privacy@admire.ai

Your data protection rights, described above, are covered by the CCPA, short for the California Consumer Privacy Act. To find out more, visit the official California Legislative Information website. The CCPA took effect on 01/01/2020.

16. Service Providers

These Service Providers process Platform Data on our behalf:

(a) Amazon Web Services: hosting, storage, backups, and AI inference through Amazon Bedrock.

These Service Providers process website, account, or billing data:

(b) Stripe: subscription payments. Card details are provided directly to Stripe and are never stored or collected by us. Stripe’s handling of your information is governed by the Stripe Privacy Policy. Stripe adheres to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover.

(c) Google Analytics 4: website analytics, subject to the cookie consent choices described in Section 3.

(d) Cal.com: meeting scheduling. Its embed loads only when you open our booking calendar.

We also use development tools, such as GitHub, to build and deliver the Service. They do not process Platform Data.

We assess each Service Provider that processes Platform Data before we use it and notify Customers before adding a new one.

Our Service may contain links to other sites that are not operated by us. If you click a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

18. Children’s Privacy

The Service is designed for workplace use by adults and is not directed to anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from Children. If you become aware that a Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from Children, we take steps to remove that information from our servers.

19. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We post every change on this page and update the “Last Updated” date at the top.

For a material change, we notify you by email and/or a prominent notice in the Service at least 30 days before it takes effect. Other changes take effect when they are posted.

You are advised to review this Privacy Policy periodically for any changes.

20. Contact Us

If you have any questions about this Privacy Policy, please contact us:

Admire Canada Inc. Attention: Privacy Contact 1055 West Georgia Street, Unit 220 1035 Vancouver, BC V6E 3P3 Canada

Privacy questions and requests: privacy@admire.ai

Security reports: security@admire.ai

Support: support@admire.ai